Asics Tiger - Brand Typeface ı Kontrapunkt | Typography, Bruce mau design, Asics
Asics Tiger - Brand Typeface ı Kontrapunkt | Bruce mau design, Letter logotype, Lettering
Bruce Mau Design on Twitter: "@HeavyweightType @kontrapunktcom 2/ When developing the typeface with unique characteristics for ASICS with Kontrapunkt, we looked at a number of inspirational sources." / Twitter
Kontrapunkt - ggg Books
Mariann Kim Stigsen
ASICS Tiger on Behance
Asics Tiger - Brand Typeface ı Kontrapunkt
Kontrapunkt Type – Asics Tiger | Unfolding Kontrapunkt Type: In close collaboration with Bruce Mau Design, Kontrapunkt turned an iconic logo into a broad typeface. Together, we created... | By Kontrapunkt | Facebook
Asics rebrands for first time in 10 years to bring back “joy of playing sport” - Design Week
Bruce Mau Design on Twitter: "Our ASICS Tiger work has been published in the book WIN OUT: The Best of Sports Graphic Design and Branding. Typeface collaboration with @kontrapunktcom @sandupublishing https://t.co/imvenHTe4i" /
SearchSystem™
Kontrapunkt - Crouching tiger, hidden brand power. Here's the ASICS Tiger typeface in action. We designed the typeface in collaboration with Bruce Mau Design who are behind the new brand identity. Read
KD — Asics
Asics Tiger - Brand Typeface ı Kontrapunkt
Asics Tiger - Brand Typeface ı Kontrapunkt
ASICS Tiger in WIN OUT ı Kontrapunkt
The Asics rebrand by Bruce Mau Design aims to convey "joy and positivity"
Asics Tiger - Brand Typeface ı Kontrapunkt
Asics Tiger - Brand Typeface ı Kontrapunkt | Typography, Asics, Bruce mau design
ASICS on Behance
Asics Tiger - Brand Typeface ı Kontrapunkt
