Why Under Armour's app strategy failed - Modern Retail
Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation
Under Armour, With First-Ever Acquisition, Enters The World Of Software
How Under Armour will use MapMyFitness data to sell apparel | MobiHealthNews
Under Armour Takes Research and Development to the Next Level
The MyFitnessPal app is seen on a smartphone in Golden, Colorado February 5, 2015. Under Armour Inc, which provides sports clothing and accessories, has acquired two mobile apps for about $560 million,
Daily Crunch: Under Armour is selling MyFitnessPal | TechCrunch
Friday Tidbits: Endomondo to get shut down and MyFitnessPal sold off | DC Rainmaker
Under Armour Buys Health-Tracking App MyFitnessPal For $475 Million
Under Armour Buys Mobile Workout Veteran MapMyFitness For $150M As It Looks To Keep Pace In Digital Fitness | TechCrunch
Under Armour sells off MyFitnessPal for $345M, will shut down Endomondo by 2021 | MobiHealthNews
How Deep Linking Technology Influences Cross-Platform User Acquisition | The Branch Blog
Under Armour: Sports apparel firm Under Armour shifts to distributor model - The Economic Times
Under Armour acquires MapMyFitness for $150M | MobiHealthNews
Exclusive: Under Armour acquihires Gritness, a group workout finder app | MobiHealthNews
Direct-to-Consumer Shopping Apps Excel at Acquisition in 2021
Under Armour announces significant data breach of its MyFitnessPal app – Baltimore Sun
Fitness App Runkeeper To Be Acquired By Running Shoe Maker ASICS | TechCrunch
Apparel meets digital (again): Under Armour acquires Endomondo & MyFitnessPal - endurance.biz
Under Armour spends $560M to acquire MyFitnessPal and Endomondo | MobiHealthNews
Gritness Is Latest Fitness App Acquired By Under Armour
Under Armour Has Acquired Fitness Apps MyFitnessPal and Endomondo for a Combined $560 Million
Under Armour agrees MyFitnessPal sale for US$345m - SportsPro
